I design complex SaaS products across B2B and B2C environments, with a focus on multi-platform portals, product ecosystems and design systems. Over nine years leading design inside cross-functional teams, bringing structure, clarity and usability to products with deep domain logic and operational complexity. Experience spans EV charging/energy, fintech, shipping operations and AI-driven training products. Actively working at the intersection of design systems and AI — building systems for both human designers and AI-powered tooling, and using AI to accelerate documentation, research synthesis and prototyping.
Experience
Senior Product Designer
OhmeWorking across Ohme's B2B and B2C products as part of two cross-functional squads, covering purchase, fulfilment and portal products. Scope includes multiple portals used by installers, customers, dealers and internal teams, along with design system governance across the portal ecosystem.
Design systems
Building Ohme's multi-product, multi-mode design system — designed for flexibility and consistency across an interconnected portal ecosystem. Own the governance approach, documentation standards and cross-team adoption, working closely with engineering to ensure the system is practical and actively used.
Research & discovery
Conducting observational field research with installation partners, synthesising findings into presentations and reports that shape product decisions. Leading workflow mapping, structured discussion guides and survey-based research to validate assumptions and inform design direction.
Product direction & scaling
Co-defining quarterly priorities with product leadership and presenting direction to C-suite. Established documentation standards, onboarding materials, and automated validation that would enable a second designer to be productive within their first week — building for scale beyond myself.
Lead UX Designer
MarcuraLead designer on a greenfield development project within Marcura's suite of SaaS products for maritime and shipping operations.
Key work
Owned end-to-end UX for a new product covering financial comparison and negotiation, claims management, terminal benchmarking, analytics dashboards and event history. Highly specialised domain with complex operational rules and workflows previously managed through fragmented manual processes.
Impact
Delivered greenfield product UX in a regulation-heavy domain. Translated specialised operational processes into clearer structures that reduced reliance on manual workarounds.
Lead Product Designer
Better.co.ukWorked across the Better.co.uk product suite during acquisition, restructuring and rebranding, focusing on design system development, user acquisition flows and customer-facing consistency.
Key work
Led the complete rebrand of the website to align with parent company Better.com — auditing the existing 250-page site, developing a new Figma design system, and delivering in just four weeks (compressed from the original three-month timeline). Sole design resource. Partnered with a PM to build a business case for user testing, resulting in significant investment.
Impact
Delivered rebrand under compressed timeline as sole resource. Established new design system improving consistency and reducing future design/dev time. Secured user testing investment enabling insight-driven product decisions.
UX Designer
Sea/ by MaritechOwned UX design across two core SaaS products — Sea Ops and Sea Contracts — combining discovery, research, information architecture, interaction design and close collaboration with product, engineering and domain specialists in maritime shipping.
Sea Ops — COA feature
Led end-to-end design of the flagship COA (Contract of Affreightment) feature. Introduced the Stimulus → Intent → Action → Success framework to define journeys and remove ambiguity. Worked with engineering on event-driven architecture for real-time vessel, delay and cost data.
Sea Contracts — Audit & History redesign
Owned UX direction for contract history, audit and negotiation flows. Mapped real-world maritime contract processes with domain experts. Redefined the audit model to support multi-stage edits, negotiation and approval within legacy constraints.
UX Designer (Lead)
TravelexLead product designer on goTaxFree, a greenfield start-up inside Travelex to digitise the UK VAT refund process. Owned end-to-end design across native iOS/Android apps, a retailer web app and internal tools.
Impact
A key experiment revealed users valued time savings over financial reward — fundamentally shifting product positioning. Delivered validated pilot with Oliver Bonas that informed wider product strategy.
Product Designer
OneDomeOwned Mortgage Passport design (revenue-generating online mortgage application feature) and later expanded into conveyancing marketplace and property search. Research and usability testing with mortgage brokers and compliance specialists.
UX Designer
GweekFirst design hire. Established design function and introduced structured user research. Led UX across native iOS/Android apps and web platform during B2B to B2C transition. Redesigned onboarding and AI-powered speech feedback experience.
UX Design Consultant
Cordis SolutionsSole designer across multiple companies. Websites, intranets, SAP UI5 interfaces. Transition role into UX.
Motion Graphics, Video & DVD Authoring
Various13 years in broadcast and home-entertainment production. Visual storytelling foundations that shaped my design approach.
Skills & Tools
Design
Product design, design systems (architecture, governance, tokens), interaction design, IA, prototyping, UI
Research
Interviews, ethnographic research, usability testing, surveys, preference testing, field observation, competitor analysis
AI
AI-enhanced design workflows, Claude, MCP integrations, Figma, design token systems
Collaboration
Cross-functional leadership, stakeholder alignment, C-suite presentation, mentoring
Tools
Figma, Storybook, Jira, Miro, Adobe Creative Suite, After Effects
Technical
HTML/CSS, reviewing React PRs, configuring analytics (PostHog, Mixpanel), YAML/JSON specs, CLI tooling, Git workflows