I design complex products — then build the systems that make them repeatable.
Tax, regulated finance, maritime shipping, energy infrastructure — products with real operational depth. I make them usable without losing their necessary complexity, then build the design systems that let them scale.
Ohme — Building a Multi-Product Design System from Zero
2 years as sole designer across 6 B2B products (4 greenfield). Built a governed design system with 68 component sets that any designer or engineer can ship from without my involvement.
Travelex goTaxFree — Research That Changed a Tax Product
Sole designer on a greenfield tax-refund product. Research experiments proved users cared about time, not money — changing the entire product positioning and leading to a validated retail pilot.
Sea/ by Maritech — Complex SaaS in a Specialist Domain
2+ years owning UX across two maritime shipping products. Learned a deeply specialised industry, introduced the SIAS framework, and shipped features for workflows worth millions per transaction.
More Work
Better.co.uk
Full rebrand + design system in 4 weeks as sole designer — system as delivery mechanism
One Dome
PropTech — multi-step mortgage forms with conditional logic, compliance validation, progressive disclosure
Gweek
First design hire at AI startup — B2B to B2C transition, building design from zero
AI + Design Systems
Specifications as contracts, validation before generation, and why governance makes AI faster — not slower.